CPM Calculator
Determine the Cost Per Mille (Thousand Impressions) or plan your total campaign budget instantly.
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Campaign Summary
Total Cost
$0.00
Impressions
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ESTIMATED CPM
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Values update automatically as you type.
What is CPM?
CPM stands for "Cost Per Mille" (mille is Latin for thousand). In advertising, it represents the price you pay for every 1,000 impressions (views) of your ad. It is the standard metric for brand awareness campaigns on platforms like Facebook, Google Display, and LinkedIn.
The CPM Formula
The math behind the metric is simple:
CPM = (Total Cost / Total Impressions) * 1000
Average CPM by Platform (2025 Benchmarks)
| Platform | Average CPM | Best For |
|---|---|---|
| Facebook Ads | $8.00 - $12.00 | B2C, E-commerce |
| $9.00 - $14.00 | Visual Brands, Gen Z | |
| $30.00 - $40.00 | B2B, High Ticket Services | |
| Google Display | $2.00 - $4.00 | Retargeting, Volume |