How much does TikTok pay per 1 million views?

Under the new Creativity Program Beta, TikTok pays significantly more—often between $0.50 and $1.00 RPM. This means 1 million qualified views can earn between $500 and $1,000.

RPM stands for 'Revenue Per Mille'. It is the amount of money a creator earns for every 1,000 views. This varies based on niche, viewer location, and engagement.

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Total Video Views

Estimated RPM ($ per 1k views) $0.80

*Average TikTok RPM is $0.50 - $1.00. YouTube Shorts is usually lower ($0.01 - $0.06).

Estimated Earnings

$0.00

Based on 0 qualified views

The Truth About Creator Pay

Gone are the days when 1 million views meant you were rich. Today, earnings depend entirely on your RPM (Revenue Per Mille). This metric dictates how much an advertiser pays for 1,000 views of your content.

Average Pay Rates (2025 Data)

Platform	Average RPM	1 Million Views Pay
TikTok (Creativity Program)	$0.50 - $1.20	$500 - $1,200
TikTok (Old Creator Fund)	$0.02 - $0.04	$20 - $40
YouTube Shorts	$0.01 - $0.06	$10 - $60
Instagram Reels	Bonus Only	Varies Wildly

How to Increase Your RPM

If you want to earn more without getting more views, you need to target a "High RPM" audience. Advertisers pay more to reach adults in the US, UK, and Canada than they do for younger audiences in other regions. Niches like Finance, Tech, and Business also command 5x higher RPMs than Comedy or Dance.